Havaianas releases League of Legends-themed flip flops

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Credits: Advertising/Havaianas

Havaianas announced this Thursday (22) a partnership with Riot Games to launch a collection focused on League of Legends flip flops.. The union between both companies has already occurred on other occasions, but now it has an unprecedented line.

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Riot Games MOBA fans can now browse merchandise at official Havaianas stores across Brazil. However, there is also the possibility of buying them online, on the brand’s official website. The products range between R$ 59.99 and R$ 79.99. Havaianas reiterates, however, that the models with the Jinx and Ekko characters are only available through e-commerce.

One of the big names in League of Legends in Brazil, Thiago Djoko was part of the Havaianas activation campaign with the game. He presented the product live in the broadcast made last Wednesday (21), starting the spread of the action between the sandals company and Riot Games.

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“The idea of ​​this new collection is to use the gamer language and its universe in a native way and go beyond superficial and generic work. That’s why we decided to do the live to explore new ways of communicating and connecting with this gamer public. , being a brand that has always been concerned with talking to all its audiences. The sandals also reflect that, with prints focused on the characters and not just on the game”, highlighted Mariana Rhormens, Marketing Director of Havaianas Brasil.

Available numbers and models

Aware of the size of the League of Legends audience, Havaianas sought to present the products in different sizes. Therefore, it is possible to find them starting at 35, with the maximum number reaching 46.

Although the Jinx and Ekko models are only available on the digital store, there are also other versions that have been made available in the new partnership between Riot Games and Havaianas. That’s because game lovers can also find models with Akali and Yasuo.

“Building an alliance with a brand like Havaianas, with exclusive products in the year that we celebrate 10 years of LoL in Brazil, is part of Riot Games’ ongoing commitment to promoting unique experiences that make fans feel part of a community. alive, authentic, united. , and be proud of it”, says Diego Martínez, General Manager of Riot Games in Brazil.

League of Legends will get a reporting system on active matches
Riot Games also promises to make it easier to create groups with good players

Source: Adren Aline

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