There has been a rumor in recent days that the SEGA would be buying the rovio Entertainment, franchise owner angry Birds, for $1 billion. It did not take long and SEGA announced today (17) that the acquisition is real and is buying Rovio for 706 million euros, value referring to the payment of 9.25 euros for each share, 19% higher than the price valid for each on 14 of April.
haruki satomiSEGA CEO Sammy spoke about the acquisition and revealed the desire to expand the company’s presence in mobile devices, the executive praised the growth of the global gaming market, extolling the potential of the mobile gaming market. “Sega’s long-term goal has been to accelerate its expansion in this area,” he concluded. satomi.
Rovio CEO, Alexandre Pelletier-NormandHe is confident for this new stage of the company with SEGA and assures that Rovio’s mission will be to “create joy”, using his ideas together with the tools available in the new home in games with the main intellectual properties of SEGA and Rovio.
The conclusion of this negotiation still depends on the approval of shareholders and regulatory bodies, but the companies are confident in the deal.
Angry Birds was an early smartphone hit
Rovio Entertainment rose to fame in 2009 with the launch of the Angry Birds game for smartphones, when the first models were still gaining market share and everything was still very new. The game featured a new gameplay format using the touch screen, where the player needed to launch birds and shoot down all the targets to progress successfully.
Over the past decade, the company has continued to invest in franchise games, as well as sell character merchandise from the series and produce feature films for theatrical and animated series for television and streaming.
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What did you think of Sega’s acquisition of Rovio? Do you think the company will explore new games in the Angry Birds franchise? Participate in the comments with your opinion!
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